'Innovation' seems to be popping up everywhere at the moment and I question how genuinely innovative many propositions or concepts purporting to be so are! But it is also fair to say that innovations don't have to be big or earth-shattering. They just need to combine new thinking with successful implementation (however success has been defined). Our favoured definition of innovation actually comes from the Glossary of Electronics, the wonderfully simple:
So what do you get when you combine the two? The above would suggest something around successfully implementing creative ideas that will lead to development without compromising the ability of future generations to meet their own needs. But this is quite long-winded and in attempting to come up with something snappier, we realised no one has been able to summarise the essence of it better than Einstein. So now when anyone asks us what innovation for sustainability is, we give the following one liner from the great man himself:
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